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Selected publications

Güngördü Belbağ, Aybegüm, Erbil, Cihat (2025). Living between belief and consumption: Religiosity, hedonism, and life satisfaction among Turkish youth, Turkish Studies. (SSCI, Q1) Güngördü Belbağ, Aybegüm, Deligönül, Şeyda, Üner, M. Mithat, Çavuşgil, S. Tamer (2025). The 'Trickle-Across' Phenomenon: Consumption-Mimicking in Emerging Markets in a Stress Environment, International Journal of Emerging Markets.   (SSCI, Q1) Güngördü Belbağ, Aybegüm (2025). Consumer Behavior and Sustainability: What Role Does Eco-Friendly Packaging Play in Emerging Markets?, Journal of Economic and Administrative Sciences (ESCI, SCOPUS, Q2) Güngördü Belbağ, Aybegüm (2026). Mobile Payment Adoption during the COVID-19 Pandemic: A Systematic Literature Review, Journal of Financial Services Marketing , 31(2), (ESCI, SCOPUS, Q2) Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Remanufactured products from university students’ perspective: a reflexive thematic analysis approach, International Journal...
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Useful Links

    Recent publications on consumer culture http://cctweb.org/recent-publications Marketing dictionary https://marketing-dictionary.org/ SPSS  http://yunus.hacettepe.edu.tr/~tonta/courses/spring2009/bby606/SPSS_15.0_ile_Veri_Analizi.pdf Pazarlamasyon Website https://pazarlamasyon.com/ TRKPA TV https://www.youtube.com/user/ibrahimkircova/featured CIBER-GSU https://ciber.robinson.gsu.edu/?__cf_chl_captcha_tk__=pmd_kWvclMyS5JNBXibMbtCg6RheuBdcdnoPYPWcLUYU8pg-1631539185-0-gqNtZGzNAqWjcnBszQiR#
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Books & Book chapters

Erbil, Cihat, Güngördü Belbağ, Aybegüm (2024).  Questioning animal care and compassion within neoliberal market conditions through a posthumanist lens, International Perspectives on Equality, Diversity and Inclusion Volume 10, Care and Compassion in Capitalism kitabı içerisinde, Chapter 8, Eds. Çağrı Yalkın, Mustafa F. Özbilgin,  Emerald Publishing , Leeds, pp. 163-179, ISBN: 978-1-83549-149-2 DOI:  https://doi.org/10.1108/S2051-233320240000010009 LİNK:  https://www.emerald.com/insight/publication/doi/10.1108/s2051-2333202410 Güngördü Belbağ, Aybegüm, Erbil, Cihat, Belbağ, Sedat (2023).  Refurbished Products and Green Mindfulness: A Qualitative Study from an Emerging Market. In: Pratik Arte, Yi Wang, Cheryl Dowie, Maria Elo, Salla Laasonen (eds) Sustainable International Business: Smart strategies for business and society. Contributions to Management Science.  Springer , Cham. I SBN: 978-3-031-43785-4 DOI:  https://doi.org/10.1007/978-3-031-43785-4_11 ...
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Teaching

Undergraduate Level (English) ·        Principles of Marketing  ·        Introduction to Business ·         Tourism economics ·        Research methods in Tourism MBA (English) ·        Marketing Management
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About me

Education Assoc. Prof., UAK, December, 2019 Ph.D. in Business Administration, Gazi University, Turkey, 2011-2016 M.Sc. in Business Administration, Gazi University, Turkey, 2008-2010 B.Sc. in Business Administration, Gazi University, Turkey, 2004-2008 Employment Atilim University, Department of Tourism Management, Prof., 2025- Bartin University, Department of Business Administration, Research Assistant,  Asst. Prof. Dr.,  Assoc. Prof. Dr.,   2016-2025 Gazi University, Department of Business Administration, Research Assistant, 2011-2016 Bartin University, Department of Business Administration, Research Assistant, 2010-2011 Research Interests New middle classes, materialism, store atmospherics, impulse buying, consumer behavior, international marketing, structural equation modeling. Translated Publications from English to Turkish Part II, III and IV in the book “A Preface to Marketing Management”, J. Paul Peter, James H. Donnelly, Jr., McGraw-Hill  "Consumer B...
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