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Seçilmiş yayınlar // Selected publications

Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Remanufactured products from university students’ perspective: a reflexive thematic analysis approach, International Journal of Sustainability in Higher Education,  (SSCI, Q1)

DOI: 10.1108/IJSHE-11-2023-0580

LİNK: https://www.emerald.com/insight/content/doi/10.1108/ijshe-11-2023-0580/full/html

Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Consumer Intentions to Purchase Remanufactured Products: A Behavioral Reasoning Theory Approach, Journal of Social Marketing (SSCI, Q2)

DOI: 10.1108/JSOCM-02-2024-0033 

LİNK: https://www.emerald.com/insight/content/doi/10.1108/jsocm-02-2024-0033/full/html

Erbil, Cihat, Güngördü Belbağ, Aybegüm (2024). Questioning animal care and compassion within neoliberal market conditions through a posthumanist lens, International Perspectives on Equality, Diversity and Inclusion Volume 10, Care and Compassion in Capitalism kitabı içerisinde, Chapter 8, Eds. Çağrı Yalkın, Mustafa F. Özbilgin, Emerald Publishing, Leeds, pp. 163-179, ISBN: 978-1-83549-149-2

DOI: https://doi.org/10.1108/S2051-233320240000010009

LİNK: https://www.emerald.com/insight/publication/doi/10.1108/s2051-2333202410

Güngördü Belbağ, Aybegüm (2024). External and Internal Factors Affecting Collaborative Consumption Practices: Insights from New-Middle Classes in an Emerging Market, Social Responsibility Journal (ESCI, SCOPUS Q2) 

DOI: 10.1108/SRJ-01-2024-0025 

LİNK:https://www.emerald.com/insight/content/doi/10.1108/SRJ-01-2024-0025/full/html 

Güngördü Belbağ, Aybegüm, Erbil, Cihat, Belbağ, Sedat (2023). Refurbished Products and Green Mindfulness: A Qualitative Study from an Emerging Market. In: Pratik Arte, Yi Wang, Cheryl Dowie, Maria Elo, Salla Laasonen (eds) Sustainable International Business: Smart strategies for business and society. Contributions to Management Science. Springer, Cham. ISBN: 978-3-031-43785-4

DOI: https://doi.org/10.1007/978-3-031-43785-4_11  

LİNK: https://link.springer.com/book/9783031437847

Güngördü Belbağ, A., Belbağ, Sedat (2023). "Remanufactured products: A systematic review from the consumer perspective", Journal of Remanufacturing, (SCOPUS) 

DOI: https://doi.org/10.1007/s13243-023-00125-0  

LİNK: https://link.springer.com/article/10.1007/s13243-023-00125-0 

Güngördü Belbağ, A. (2021). "Impacts of COVID-19 pandemic on Consumer Behavior in Turkey: A Qualitative Study", Journal of Consumer Affairs, (SSCI, Q2, ABS LIST 2)

DOI:  https://doi.org/10.1111/joca.12423

LİNK: https://onlinelibrary.wiley.com/doi/10.1111/joca.12423

Güngördü Belbağ, A. (2023). "Diversity and consumer dispositions towards foreign countries in an emerging market", International Journal of Emerging Markets (SSCI, Q1, ABS LIST 1)

DOI: https://doi.org/10.1108/IJOEM-01-2021-0019

LİNK: https://www.emerald.com/insight/content/doi/10.1108/IJOEM-01-2021-0019/full/html

Güngördü Belbağ, Aybegüm (2020). Exploring the Gift-Giving Rituals of the New Middle-Class Consumers in a Muslim Society, Book Chapter 4 in the book “Marketization Theory and Evidence from Emerging Economies”, Editors: Himadri Roy Chaudhuri, Russell W Belk, Springer, ISBN: 978-981-15-4513-9, 75-96.

DOI: https://doi.org/10.1007/978-981-15-4514-6_4

LİNK: https://www.springer.com/gp/book/9789811545139

Güngördü Belbağ, Aybegüm, Üner, Mithat, Cavusgil, Erin, Cavusgil, S. Tamer (2019). The New Middle Class in Emerging Markets: How Values and Demographics Influence Discretionary Consumption, Thunderbird International Business Review, 61(2), 325-337    DOI:10.1002/tie.21980 (SCOPUS, ESCI, ISI database, Q2, ABS LIST 2)  

LİNK https://onlinelibrary.wiley.com/doi/abs/10.1002/tie.21980

Uner, Mehmet Mithat, Gungordu, Aybegum (2016). The new middle class in Turkey: A qualitative study in a dynamic economy, International Business Review, 25(3), 668-678.  (SSCI, Q2, ABS LIST 3)

DOI: 10.1016/j.ibusrev.2015.11.002  

LİNK: https://www.sciencedirect.com/science/article/abs/pii/S0969593115300433


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Faydalı Linkler // Useful Links

    Tüketim kültürü teorisi üzerine çalışmalar http://cctweb.org/recent-publications Pazarlama sözlüğü https://marketing-dictionary.org/ SPSS anlatımı http://yunus.hacettepe.edu.tr/~tonta/courses/spring2009/bby606/SPSS_15.0_ile_Veri_Analizi.pdf Pazarlamasyon Web sitesi https://pazarlamasyon.com/ TRKPA TV https://www.youtube.com/user/ibrahimkircova/featured CIBER-GSU https://ciber.robinson.gsu.edu/?__cf_chl_captcha_tk__=pmd_kWvclMyS5JNBXibMbtCg6RheuBdcdnoPYPWcLUYU8pg-1631539185-0-gqNtZGzNAqWjcnBszQiR#

Verilen dersler // Teaching

Lisans düzeyinde ·        Pazarlama Stratejileri ·        International Marketing ·        Uluslararası Pazarlama ·        Bütünleşik Pazarlama İletişimi     ·        Pazarlama ve Araştırmaları Yüksek lisans düzeyinde ·        Tüketim Psikolojisi ·        Pazarlama İletişimi ·        Stratejik Pazarlama Yönetimi Doktora düzeyinde ·         Pazarlama Teorisi Undergraduate Level ·        International Marketing (English) ·        International Marketing  ·        Marketing Strategies  ·        Integrated Marketing Communications ·        Ma...