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Selected publications

Güngördü Belbağ, Aybegüm, Erbil, Cihat (2025). Living between belief and consumption: Religiosity, hedonism, and life satisfaction among Turkish youth, Turkish Studies. (SSCI, Q1)

Güngördü Belbağ, Aybegüm, Deligönül, Şeyda, Üner, M. Mithat, Çavuşgil, S. Tamer (2025). The 'Trickle-Across' Phenomenon: Consumption-Mimicking in Emerging Markets in a Stress Environment, International Journal of Emerging Markets.  (SSCI, Q1)

Güngördü Belbağ, Aybegüm (2025). Consumer Behavior and Sustainability: What Role Does Eco-Friendly Packaging Play in Emerging Markets?, Journal of Economic and Administrative Sciences (ESCI, SCOPUS, Q2)

Güngördü Belbağ, Aybegüm (2026). Mobile Payment Adoption during the COVID-19 Pandemic: A Systematic Literature Review, Journal of Financial Services Marketing, 31(2), (ESCI, SCOPUS, Q2)

Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Remanufactured products from university students’ perspective: a reflexive thematic analysis approach, International Journal of Sustainability in Higher Education,  (SSCI, Q1)

DOI: 10.1108/IJSHE-11-2023-0580

LİNK: https://www.emerald.com/insight/content/doi/10.1108/ijshe-11-2023-0580/full/html

Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2025). Consumer Intentions to Purchase Remanufactured Products: A Behavioral Reasoning Theory Approach, Journal of Social Marketing (SSCI, Q2)

DOI: 10.1108/JSOCM-02-2024-0033 

LİNK: https://www.emerald.com/insight/content/doi/10.1108/jsocm-02-2024-0033/full/html

Güngördü Belbağ, Aybegüm (2024). External and Internal Factors Affecting Collaborative Consumption Practices: Insights from New-Middle Classes in an Emerging Market, Social Responsibility Journal (ESCI, SCOPUS Q2) 

DOI: 10.1108/SRJ-01-2024-0025 

LİNK:https://www.emerald.com/insight/content/doi/10.1108/SRJ-01-2024-0025/full/html 

Güngördü Belbağ, A., Belbağ, Sedat (2023). "Remanufactured products: A systematic review from the consumer perspective", Journal of Remanufacturing, (SCOPUS) 

DOI: https://doi.org/10.1007/s13243-023-00125-0  

LİNK: https://link.springer.com/article/10.1007/s13243-023-00125-0 

Güngördü Belbağ, A. (2021). "Impacts of COVID-19 pandemic on Consumer Behavior in Turkey: A Qualitative Study", Journal of Consumer Affairs, (SSCI, Q2, ABS LIST 2)

DOI:  https://doi.org/10.1111/joca.12423

LİNK: https://onlinelibrary.wiley.com/doi/10.1111/joca.12423

Güngördü Belbağ, A. (2023). "Diversity and consumer dispositions towards foreign countries in an emerging market", International Journal of Emerging Markets (SSCI, Q1, ABS LIST 1)

DOI: https://doi.org/10.1108/IJOEM-01-2021-0019

LİNK: https://www.emerald.com/insight/content/doi/10.1108/IJOEM-01-2021-0019/full/html

Güngördü Belbağ, Aybegüm, Üner, Mithat, Cavusgil, Erin, Cavusgil, S. Tamer (2019). The New Middle Class in Emerging Markets: How Values and Demographics Influence Discretionary Consumption, Thunderbird International Business Review, 61(2), 325-337    DOI:10.1002/tie.21980 (SCOPUS, ESCI, ISI database, Q2, ABS LIST 2)  

LİNK https://onlinelibrary.wiley.com/doi/abs/10.1002/tie.21980

Uner, Mehmet Mithat, Gungordu, Aybegum (2016). The new middle class in Turkey: A qualitative study in a dynamic economy, International Business Review, 25(3), 668-678.  (SSCI, Q2, ABS LIST 3)

DOI: 10.1016/j.ibusrev.2015.11.002  

LİNK: https://www.sciencedirect.com/science/article/abs/pii/S0969593115300433


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Useful Links

    Recent publications on consumer culture http://cctweb.org/recent-publications Marketing dictionary https://marketing-dictionary.org/ SPSS  http://yunus.hacettepe.edu.tr/~tonta/courses/spring2009/bby606/SPSS_15.0_ile_Veri_Analizi.pdf Pazarlamasyon Website https://pazarlamasyon.com/ TRKPA TV https://www.youtube.com/user/ibrahimkircova/featured CIBER-GSU https://ciber.robinson.gsu.edu/?__cf_chl_captcha_tk__=pmd_kWvclMyS5JNBXibMbtCg6RheuBdcdnoPYPWcLUYU8pg-1631539185-0-gqNtZGzNAqWjcnBszQiR#

Books & Book chapters

Erbil, Cihat, Güngördü Belbağ, Aybegüm (2024).  Questioning animal care and compassion within neoliberal market conditions through a posthumanist lens, International Perspectives on Equality, Diversity and Inclusion Volume 10, Care and Compassion in Capitalism kitabı içerisinde, Chapter 8, Eds. Çağrı Yalkın, Mustafa F. Özbilgin,  Emerald Publishing , Leeds, pp. 163-179, ISBN: 978-1-83549-149-2 DOI:  https://doi.org/10.1108/S2051-233320240000010009 LİNK:  https://www.emerald.com/insight/publication/doi/10.1108/s2051-2333202410 Güngördü Belbağ, Aybegüm, Erbil, Cihat, Belbağ, Sedat (2023).  Refurbished Products and Green Mindfulness: A Qualitative Study from an Emerging Market. In: Pratik Arte, Yi Wang, Cheryl Dowie, Maria Elo, Salla Laasonen (eds) Sustainable International Business: Smart strategies for business and society. Contributions to Management Science.  Springer , Cham. I SBN: 978-3-031-43785-4 DOI:  https://doi.org/10.1007/978-3-031-43785-4_11 ...