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Selected publications

Güngördü Belbağ, Aybegüm, Erbil, Cihat (2025). Living between belief and consumption: Religiosity, hedonism, and life satisfaction among Turkish youth, Turkish Studies. (SSCI, Q1)

Güngördü Belbağ, Aybegüm, Deligönül, Şeyda, Üner, M. Mithat, Çavuşgil, S. Tamer (2025). The 'Trickle-Across' Phenomenon: Consumption-Mimicking in Emerging Markets in a Stress Environment, International Journal of Emerging Markets.  (SSCI, Q1)

Güngördü Belbağ, Aybegüm (2025). Consumer Behavior and Sustainability: What Role Does Eco-Friendly Packaging Play in Emerging Markets?, Journal of Economic and Administrative Sciences (ESCI, SCOPUS, Q2)

Güngördü Belbağ, Aybegüm (2026). Mobile Payment Adoption during the COVID-19 Pandemic: A Systematic Literature Review, Journal of Financial Services Marketing, 31(2), (ESCI, SCOPUS, Q2)

Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Remanufactured products from university students’ perspective: a reflexive thematic analysis approach, International Journal of Sustainability in Higher Education,  (SSCI, Q1)

DOI: 10.1108/IJSHE-11-2023-0580

LİNK: https://www.emerald.com/insight/content/doi/10.1108/ijshe-11-2023-0580/full/html

Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2025). Consumer Intentions to Purchase Remanufactured Products: A Behavioral Reasoning Theory Approach, Journal of Social Marketing (SSCI, Q2)

DOI: 10.1108/JSOCM-02-2024-0033 

LİNK: https://www.emerald.com/insight/content/doi/10.1108/jsocm-02-2024-0033/full/html

Güngördü Belbağ, Aybegüm (2024). External and Internal Factors Affecting Collaborative Consumption Practices: Insights from New-Middle Classes in an Emerging Market, Social Responsibility Journal (ESCI, SCOPUS Q2) 

DOI: 10.1108/SRJ-01-2024-0025 

LİNK:https://www.emerald.com/insight/content/doi/10.1108/SRJ-01-2024-0025/full/html 

Güngördü Belbağ, A., Belbağ, Sedat (2023). "Remanufactured products: A systematic review from the consumer perspective", Journal of Remanufacturing, (SCOPUS) 

DOI: https://doi.org/10.1007/s13243-023-00125-0  

LİNK: https://link.springer.com/article/10.1007/s13243-023-00125-0 

Güngördü Belbağ, A. (2021). "Impacts of COVID-19 pandemic on Consumer Behavior in Turkey: A Qualitative Study", Journal of Consumer Affairs, (SSCI, Q2, ABS LIST 2)

DOI:  https://doi.org/10.1111/joca.12423

LİNK: https://onlinelibrary.wiley.com/doi/10.1111/joca.12423

Güngördü Belbağ, A. (2023). "Diversity and consumer dispositions towards foreign countries in an emerging market", International Journal of Emerging Markets (SSCI, Q1, ABS LIST 1)

DOI: https://doi.org/10.1108/IJOEM-01-2021-0019

LİNK: https://www.emerald.com/insight/content/doi/10.1108/IJOEM-01-2021-0019/full/html

Güngördü Belbağ, Aybegüm, Üner, Mithat, Cavusgil, Erin, Cavusgil, S. Tamer (2019). The New Middle Class in Emerging Markets: How Values and Demographics Influence Discretionary Consumption, Thunderbird International Business Review, 61(2), 325-337    DOI:10.1002/tie.21980 (SCOPUS, ESCI, ISI database, Q2, ABS LIST 2)  

LİNK https://onlinelibrary.wiley.com/doi/abs/10.1002/tie.21980

Uner, Mehmet Mithat, Gungordu, Aybegum (2016). The new middle class in Turkey: A qualitative study in a dynamic economy, International Business Review, 25(3), 668-678.  (SSCI, Q2, ABS LIST 3)

DOI: 10.1016/j.ibusrev.2015.11.002  

LİNK: https://www.sciencedirect.com/science/article/abs/pii/S0969593115300433


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    Recent publications on consumer culture http://cctweb.org/recent-publications Marketing dictionary https://marketing-dictionary.org/ SPSS  http://yunus.hacettepe.edu.tr/~tonta/courses/spring2009/bby606/SPSS_15.0_ile_Veri_Analizi.pdf Pazarlamasyon Website https://pazarlamasyon.com/ TRKPA TV https://www.youtube.com/user/ibrahimkircova/featured CIBER-GSU https://ciber.robinson.gsu.edu/?__cf_chl_captcha_tk__=pmd_kWvclMyS5JNBXibMbtCg6RheuBdcdnoPYPWcLUYU8pg-1631539185-0-gqNtZGzNAqWjcnBszQiR#
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About me

Education Assoc. Prof., UAK, December, 2019 Ph.D. in Business Administration, Gazi University, Turkey, 2011-2016 M.Sc. in Business Administration, Gazi University, Turkey, 2008-2010 B.Sc. in Business Administration, Gazi University, Turkey, 2004-2008 Employment Atilim University, Department of Tourism Management, Prof., 2025- Bartin University, Department of Business Administration, Research Assistant,  Asst. Prof. Dr.,  Assoc. Prof. Dr.,   2016-2025 Gazi University, Department of Business Administration, Research Assistant, 2011-2016 Bartin University, Department of Business Administration, Research Assistant, 2010-2011 Research Interests New middle classes, materialism, store atmospherics, impulse buying, consumer behavior, international marketing, structural equation modeling. Translated Publications from English to Turkish Part II, III and IV in the book “A Preface to Marketing Management”, J. Paul Peter, James H. Donnelly, Jr., McGraw-Hill  "Consumer B...
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