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About me


Education
Assoc. Prof., UAK, December, 2019
Ph.D. in Business Administration, Gazi University, Turkey, 2011-2016
M.Sc. in Business Administration, Gazi University, Turkey, 2008-2010
B.Sc. in Business Administration, Gazi University, Turkey, 2004-2008

Employment

Atilim University, Department of Tourism Management, Prof., 2025-

Bartin University, Department of Business Administration, Research Assistant, Asst. Prof. Dr., Assoc. Prof. Dr., 2016-2025

Gazi University, Department of Business Administration, Research Assistant, 2011-2016

Bartin University, Department of Business Administration, Research Assistant, 2010-2011

Research Interests
New middle classes, materialism, store atmospherics, impulse buying, consumer behavior, international marketing, structural equation modeling.

Translated Publications from English to Turkish
Part II, III and IV in the book “A Preface to Marketing Management”, J. Paul Peter, James H. Donnelly, Jr., McGraw-Hill 
"Consumer Behaviour", Michael Solomon-Consumer Identity II: Social Class and Lifestyles


Computer Skills

Statistical Analysis Packages
SPSS, LISREL, AMOS, SmartPLS.
Other
NVivo

Contact

E-mail: aybegum.belbag@atilim.edu.tr

Adress: Atilim University, School of Business, Department of Tourism Management, Ankara.

 

Popular posts from this blog

Selected publications

Güngördü Belbağ, Aybegüm, Erbil, Cihat (2025). Living between belief and consumption: Religiosity, hedonism, and life satisfaction among Turkish youth, Turkish Studies. (SSCI, Q1) Güngördü Belbağ, Aybegüm, Deligönül, Şeyda, Üner, M. Mithat, Çavuşgil, S. Tamer (2025). The 'Trickle-Across' Phenomenon: Consumption-Mimicking in Emerging Markets in a Stress Environment, International Journal of Emerging Markets.   (SSCI, Q1) Güngördü Belbağ, Aybegüm (2025). Consumer Behavior and Sustainability: What Role Does Eco-Friendly Packaging Play in Emerging Markets?, Journal of Economic and Administrative Sciences (ESCI, SCOPUS, Q2) Güngördü Belbağ, Aybegüm (2026). Mobile Payment Adoption during the COVID-19 Pandemic: A Systematic Literature Review, Journal of Financial Services Marketing , 31(2), (ESCI, SCOPUS, Q2) Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Remanufactured products from university students’ perspective: a reflexive thematic analysis approach, International Journal...

Useful Links

    Recent publications on consumer culture http://cctweb.org/recent-publications Marketing dictionary https://marketing-dictionary.org/ SPSS  http://yunus.hacettepe.edu.tr/~tonta/courses/spring2009/bby606/SPSS_15.0_ile_Veri_Analizi.pdf Pazarlamasyon Website https://pazarlamasyon.com/ TRKPA TV https://www.youtube.com/user/ibrahimkircova/featured CIBER-GSU https://ciber.robinson.gsu.edu/?__cf_chl_captcha_tk__=pmd_kWvclMyS5JNBXibMbtCg6RheuBdcdnoPYPWcLUYU8pg-1631539185-0-gqNtZGzNAqWjcnBszQiR#

Books & Book chapters

Erbil, Cihat, Güngördü Belbağ, Aybegüm (2024).  Questioning animal care and compassion within neoliberal market conditions through a posthumanist lens, International Perspectives on Equality, Diversity and Inclusion Volume 10, Care and Compassion in Capitalism kitabı içerisinde, Chapter 8, Eds. Çağrı Yalkın, Mustafa F. Özbilgin,  Emerald Publishing , Leeds, pp. 163-179, ISBN: 978-1-83549-149-2 DOI:  https://doi.org/10.1108/S2051-233320240000010009 LİNK:  https://www.emerald.com/insight/publication/doi/10.1108/s2051-2333202410 Güngördü Belbağ, Aybegüm, Erbil, Cihat, Belbağ, Sedat (2023).  Refurbished Products and Green Mindfulness: A Qualitative Study from an Emerging Market. In: Pratik Arte, Yi Wang, Cheryl Dowie, Maria Elo, Salla Laasonen (eds) Sustainable International Business: Smart strategies for business and society. Contributions to Management Science.  Springer , Cham. I SBN: 978-3-031-43785-4 DOI:  https://doi.org/10.1007/978-3-031-43785-4_11 ...