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Teaching


Undergraduate Level (English)

·       Principles of Marketing 

·       Introduction to Business

·       Tourism economics

·       Research methods in Tourism


MBA (English)

·       Marketing Management


Popular posts from this blog

Selected publications

Güngördü Belbağ, Aybegüm, Erbil, Cihat (2025). Living between belief and consumption: Religiosity, hedonism, and life satisfaction among Turkish youth, Turkish Studies. (SSCI, Q1) Güngördü Belbağ, Aybegüm, Deligönül, Şeyda, Üner, M. Mithat, Çavuşgil, S. Tamer (2025). The 'Trickle-Across' Phenomenon: Consumption-Mimicking in Emerging Markets in a Stress Environment, International Journal of Emerging Markets.   (SSCI, Q1) Güngördü Belbağ, Aybegüm (2025). Consumer Behavior and Sustainability: What Role Does Eco-Friendly Packaging Play in Emerging Markets?, Journal of Economic and Administrative Sciences (ESCI, SCOPUS, Q2) Güngördü Belbağ, Aybegüm (2026). Mobile Payment Adoption during the COVID-19 Pandemic: A Systematic Literature Review, Journal of Financial Services Marketing , 31(2), (ESCI, SCOPUS, Q2) Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Remanufactured products from university students’ perspective: a reflexive thematic analysis approach, International Journal...
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Useful Links

    Recent publications on consumer culture http://cctweb.org/recent-publications Marketing dictionary https://marketing-dictionary.org/ SPSS  http://yunus.hacettepe.edu.tr/~tonta/courses/spring2009/bby606/SPSS_15.0_ile_Veri_Analizi.pdf Pazarlamasyon Website https://pazarlamasyon.com/ TRKPA TV https://www.youtube.com/user/ibrahimkircova/featured CIBER-GSU https://ciber.robinson.gsu.edu/?__cf_chl_captcha_tk__=pmd_kWvclMyS5JNBXibMbtCg6RheuBdcdnoPYPWcLUYU8pg-1631539185-0-gqNtZGzNAqWjcnBszQiR#
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Books & Book chapters

Erbil, Cihat, Güngördü Belbağ, Aybegüm (2024).  Questioning animal care and compassion within neoliberal market conditions through a posthumanist lens, International Perspectives on Equality, Diversity and Inclusion Volume 10, Care and Compassion in Capitalism kitabı içerisinde, Chapter 8, Eds. Çağrı Yalkın, Mustafa F. Özbilgin,  Emerald Publishing , Leeds, pp. 163-179, ISBN: 978-1-83549-149-2 DOI:  https://doi.org/10.1108/S2051-233320240000010009 LİNK:  https://www.emerald.com/insight/publication/doi/10.1108/s2051-2333202410 Güngördü Belbağ, Aybegüm, Erbil, Cihat, Belbağ, Sedat (2023).  Refurbished Products and Green Mindfulness: A Qualitative Study from an Emerging Market. In: Pratik Arte, Yi Wang, Cheryl Dowie, Maria Elo, Salla Laasonen (eds) Sustainable International Business: Smart strategies for business and society. Contributions to Management Science.  Springer , Cham. I SBN: 978-3-031-43785-4 DOI:  https://doi.org/10.1007/978-3-031-43785-4_11 ...
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