Ana içeriğe atla

Verilen dersler // Teaching


Lisans düzeyinde

·       Pazarlama Stratejileri

·       International Marketing

·       Uluslararası Pazarlama

·       Bütünleşik Pazarlama İletişimi    

·       Pazarlama ve Araştırmaları

Yüksek lisans düzeyinde

·       Tüketim Psikolojisi

·       Pazarlama İletişimi

·       Stratejik Pazarlama Yönetimi

Doktora düzeyinde

·       Pazarlama Teorisi

Undergraduate Level

·       International Marketing (English)

·       International Marketing 

·       Marketing Strategies 

·       Integrated Marketing Communications

·       Marketing and Research 

Graduate Level

·       Consumer Psychology 

·       Strategic Marketing Management  

·       Marketing Communications 

PhD Level

·       Marketing Theory

Bu blogdaki popüler yayınlar

Seçilmiş yayınlar // Selected publications

Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Remanufactured products from university students’ perspective: a reflexive thematic analysis approach, International Journal of Sustainability in Higher Education ,   (SSCI, Q1) DOI: 10.1108/IJSHE-11-2023-0580 LİNK:  https://www.emerald.com/insight/content/doi/10.1108/ijshe-11-2023-0580/full/html Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Consumer Intentions to Purchase Remanufactured Products: A Behavioral Reasoning Theory Approach, Journal of Social Marketing  (SSCI, Q2) DOI: 10.1108/JSOCM-02-2024-0033   LİNK:  https://www.emerald.com/insight/content/doi/10.1108/jsocm-02-2024-0033/full/html Erbil, Cihat, Güngördü Belbağ, Aybegüm (2024). Questioning animal care and compassion within neoliberal market conditions through a posthumanist lens, International Perspectives on Equality, Diversity and Inclusion Volume 10, Care and Compassion in Capitalism kitabı içerisinde, Chapter 8, Eds. Çağrı Yalkın, Mustafa F...

Faydalı Linkler // Useful Links

    Tüketim kültürü teorisi üzerine çalışmalar http://cctweb.org/recent-publications Pazarlama sözlüğü https://marketing-dictionary.org/ SPSS anlatımı http://yunus.hacettepe.edu.tr/~tonta/courses/spring2009/bby606/SPSS_15.0_ile_Veri_Analizi.pdf Pazarlamasyon Web sitesi https://pazarlamasyon.com/ TRKPA TV https://www.youtube.com/user/ibrahimkircova/featured CIBER-GSU https://ciber.robinson.gsu.edu/?__cf_chl_captcha_tk__=pmd_kWvclMyS5JNBXibMbtCg6RheuBdcdnoPYPWcLUYU8pg-1631539185-0-gqNtZGzNAqWjcnBszQiR#