Prof. Dr. Aybegüm Güngördü Belbağ

Undergraduate Level (English) ·        Principles of Marketing  ·        Introduction to Business ·         Tourism economics ·        Research methods in Tourism MBA (English) ·        Marketing Management

Education Assoc. Prof., UAK, December, 2019 Ph.D. in Business Administration, Gazi University, Turkey, 2011-2016 M.Sc. in Business Administration, Gazi University, Turkey, 2008-2010 B.Sc. in Business Administration, Gazi University, Turkey, 2004-2008 Employment Atilim University, Department of Tourism Management, Prof., 2025- Bartin University, Department of Business Administration, Research Assistant,  Asst. Prof. Dr.,  Assoc. Prof. Dr.,   2016-2025 Gazi University, Department of Business Administration, Research Assistant, 2011-2016 Bartin University, Department of Business Administration, Research Assistant, 2010-2011 Research Interests New middle classes, materialism, store atmospherics, impulse buying, consumer behavior, international marketing, structural equation modeling. Translated Publications from English to Turkish Part II, III and IV in the book “A Preface to Marketing Management”, J. Paul Peter, James H. Donnelly, Jr., McGraw-Hill  "Consumer B...

Güngördü Belbağ, Aybegüm, Erbil, Cihat (2025). Living between belief and consumption: Religiosity, hedonism, and life satisfaction among Turkish youth, Turkish Studies. (SSCI, Q1) Güngördü Belbağ, Aybegüm, Deligönül, Şeyda, Üner, M. Mithat, Çavuşgil, S. Tamer (2025). The 'Trickle-Across' Phenomenon: Consumption-Mimicking in Emerging Markets in a Stress Environment, International Journal of Emerging Markets.   (SSCI, Q1) Güngördü Belbağ, Aybegüm (2025). Consumer Behavior and Sustainability: What Role Does Eco-Friendly Packaging Play in Emerging Markets?, Journal of Economic and Administrative Sciences (ESCI, SCOPUS, Q2) Güngördü Belbağ, Aybegüm (2026). Mobile Payment Adoption during the COVID-19 Pandemic: A Systematic Literature Review, Journal of Financial Services Marketing , 31(2), (ESCI, SCOPUS, Q2) Güngördü Belbağ, Aybegüm, Belbağ, Sedat (2024). Remanufactured products from university students’ perspective: a reflexive thematic analysis approach, International Journal...